Headless eCommerce Storefront Redesign

A complete frontend redesign and technical optimization for a Shopify-based store selling refurbished electronics, focused on speed, mobile UX, and clarity.

The platform was rebuilt with a Next.js headless frontend, hosted on Vercel, while keeping Shopify for backend product management. The new interface delivers faster page loads, modern visual hierarchy, and smoother filtering across all categories.

The site architecture, search filters, and mobile responsiveness were restructured to make product exploration simple and frictionless.

The system is ready for future scale, including new product types, marketing integrations, and further UX optimizations.

• Headless architecture (Next.js frontend, Shopify backend)

• Performance-focused server-side rendering

• Mobile-first UX with real-time filtering

• Modern, consistent visual hierarchy

• Scalable structure for future growth